The Portfolio
Managed removal of unauthorised AI likenesses, fake endorsements and impersonation campaigns — for public figures and the people who represent them.
Live and selling a promise. Positioning, tiers and a consultation funnel are public; the monitoring and enforcement operation behind them is not built yet, and caldris.live is still being connected.
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An alert tool helping users secure scarce Finnish immigration appointments.
Killed. Lawyers weren't receptive as a B2B channel, and B2C CAC/LTV didn't support scaling.
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Hyrox race photography and cinematic highlight reels for athletes — London-based, covering events across Europe.
Killed. Margins were too thin outside the US and Northern European race cities, and the market too small.
Read the build notes →An automated system sourcing free items from Craigslist, Gumtree and Facebook Marketplace, then reselling them elsewhere.
Killed. Not scalable without escrow or secure payment infrastructure to reduce transaction risk.
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