Venture lab
Two-week experiments. Scale or kill.
I’m a repeat founder validating consumer and creator concepts through rapid two-week build cycles. Each experiment is designed to test a real problem, a viable distribution channel, and whether the economics justify scaling. If the evidence is not there, I kill it and move on.
Protocol
A specific, painful problem.
The smallest useful product or service in two weeks.
Real demand, acquisition, conversion and unit economics.
Scale or kill — based on evidence.
Every project has a defined hypothesis, a launch deadline, measurable KPIs, and a kill criteria. The goal is not to protect ideas — it is to find evidence.
The Portfolio
Managed removal of unauthorised AI likenesses, fake endorsements and impersonation campaigns — for public figures and the people who represent them.
Live and selling a promise. Positioning, tiers and a consultation funnel are public; the monitoring and enforcement operation behind them is not built yet, and caldris.live is still being connected.
Read the build notes →
An alert tool helping users secure scarce Finnish immigration appointments.
Killed. Lawyers weren't receptive as a B2B channel, and B2C CAC/LTV didn't support scaling.
Read the build notes →
Hyrox race photography and cinematic highlight reels for athletes — London-based, covering events across Europe.
Killed. Margins were too thin outside the US and Northern European race cities, and the market too small.
Read the build notes →An automated system sourcing free items from Craigslist, Gumtree and Facebook Marketplace, then reselling them elsewhere.
Killed. Not scalable without escrow or secure payment infrastructure to reduce transaction risk.
Read the build notes →Open to
I’m open to Entrepreneur in Residence, Founder’s Associate, Fractional COO, and venture-builder roles. I’m particularly interested in early-stage teams that need hands-on execution across product, growth, operations, and commercial validation.
A repeat founder who can validate new bets quickly and kill weak ones early.
Hands-on operator support across product, growth, and commercial execution.
A builder who can take ideas from hypothesis to tested MVP in two-week cycles.